3.4 billion global gamers generate $183.9bn annually, but in-game ad spending remains low.
WARC Media's Global Ad Trends report shows a vast global gaming audience of 3.4 billion, generating $183.9bn annually, yet in-game ad spending remains low. The gaming industry offers an "untapped opportunity" for in-game advertising despite its high revenue, with brands cautious and relying on other touchpoints like creator content and eSports sponsorships. Game publishers are focusing on improving ad monetization, highlighting the need for evidence to support gaming as an advertising medium.
August 01, 2024
3 Articles