NBCUniversal projects $1.25B ad sales for Paris 2024 Olympics and Paralympics, with 70% new advertisers and doubled digital ad revenue.
NBCUniversal predicts record-breaking $1.25B ad sales for the Paris 2024 Olympics and Paralympics, surpassing previous records. The company secured more advertisers, with over 70% being new, and digital ad revenue doubled. First-time sponsors contributed nearly half a billion dollars. Mark Marshall, NBCU's chairman, sees the 2024 Paris Games as a chance for brands to engage passionate audiences.
July 30, 2024
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