Irn-Bru's growth in England contributes to AG Barr's 7% soft drink sales increase and 5% total sales rise.
Scottish soft drink brand Irn-Bru's popularity in England has boosted owner AG Barr's sales, with a 7% increase in soft drink sales reported this year. The Cumbernauld-headquartered company anticipates announcing total sales of approximately £221m for the six months ending July, marking a 5% rise from the previous year. Irn-Bru's expanding market share in England, as well as Rubicon's double-digit sales growth, have contributed to the company's positive performance.
July 30, 2024
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