27-year-old Dani Reiss took over Canada Goose in 2001, leading the $1.6B business.

27-year-old Dani Reiss took over Canada Goose, his grandfather's cold-weather clothing company, in 2001. Despite assuming leadership of the $1.6 billion business, Reiss avoided printing 'CEO' on his business cards and was underestimated for a decade. He initially pursued a writing career after graduating from the University of Toronto but eventually realized his potential as a leader in his mid-30s.

July 28, 2024
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