Kenya Tourism Board launches 'Ziara Kenya' campaign targeting diaspora for tourism growth, aiming 3 million visitors by 2024.
Kenya's Tourism Board (KTB) launches 'Ziara Kenya: One Diaspora, One Tourist' campaign targeting Kenyans abroad to boost tourism. Aiming to increase visitor arrivals to 3 million by 2024, KTB offers diaspora e-learning, webinars, virtual tours, and appoints ambassadors. The Kenyan diaspora, estimated at 4 million, can leverage their extensive networks to attract one tourist annually.
July 29, 2024
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