Regional print media revenue predicted to grow 8-9% this fiscal year, driven by ad revenue and loyal subscribers; operating profitability to expand by 200 bps.
Crisil predicts 8-9% growth in regional print media revenue this fiscal year, driven by strong ad revenue from key sectors and loyal subscribers. Operating profitability is expected to expand by 200 basis points to 20-22%. The assumption is based on analysis of 8 regional print media players accounting for 60% of market circulation, where ad revenue forms ~66% of their total revenue, with a high correlation with economic sentiment.
July 28, 2024
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