32% increase in UK social media shopping since 2022, led by TikTok Shop, Instagram, and Facebook Marketplace.
32% increase in UK social media shopping since 2022, with TikTok Shop most popular, followed by Instagram and Facebook Marketplace. 9% of Britons who shopped on social platforms did so for the first time in the last year. All age groups experienced growth in social media spending, with 12% of those aged 59-77 using social platforms to shop, up by 36% since 2022.
July 27, 2024
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