Team GB athletes wear Ben Sherman attire for the third consecutive Olympic Games at Paris 2024 Opening Ceremony.
Team GB athletes shine at the Paris 2024 Opening Ceremony, wearing Ben Sherman's official ceremonial attire. This marks their third consecutive Olympic Games with Ben Sherman outfits, blending British heritage and contemporary style. During the Parade of Nations, Helen Glover led the team wearing the specially tailored Opening Ceremony ensemble designed by Ben Sherman.
July 26, 2024
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