Southwest Airlines adopts assigned seating and premium seats for better customer experience and financial performance.

Southwest Airlines, known for its open seating policy since its founding over 50 years ago, is changing its approach. The airline is moving to an assigned seating model and introducing premium seats at a higher price. The company states that 80% of its customers, and 86% of potential customers, prefer assigned seats. This change aims to improve customer experience and financial performance.

July 25, 2024
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