LinkedIn settles class-action lawsuit over inflated video ad view counts, paying $6.625M.

LinkedIn agrees to pay $6.625 million to settle class-action lawsuit alleging it inflated video ad view counts, overcharging advertisers. The lawsuit accused LinkedIn of counting video ad views from users' LinkedIn apps even when videos played off-screen. LinkedIn denies wrongdoing but will hire an external auditor to review its ad metrics for two years. The settlement covers US advertisers who purchased ads on LinkedIn between Jan 2015 and May 2023.

July 26, 2024
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