EastEnders star Natalie Cassidy hosts Channel 4's consumer-focused show "What's The Big Deal?"

EastEnders star Natalie Cassidy lands a major presenting gig away from BBC, hosting Channel 4's consumer-focused show "What's The Big Deal?". The four-part series covers products like ice baths and teeth whiteners, featuring exclusive access to scientists, nutritionists, and industry insiders. Six British households will test these products and share their honest opinions on which ones they'd buy.