Black Sabbath's Tony Iommi releases instrumental song "Deified" for a perfume partnership with Xerjoff.

Black Sabbath guitarist Tony Iommi has released a new instrumental song called "Deified" to coincide with a new perfume of the same name, both released in partnership with luxury perfume company Xerjoff. The song, co-produced by longtime collaborator Mike Exeter, is accompanied by an animated music video showcasing a child flipping through a historically significant book. "Deified" follows Iommi and Xerjoff's 2021 collaboration on the fragrance Monkey Special and its accompanying instrumental track, "Scent of Dark."

July 26, 2024
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