2021 US viewer interest in Olympics is down, with 35% planning to watch women's gymnastics, lower than 48% during the 2016 Rio Olympics.

US viewer interest in the Olympics is down, especially after the pandemic-impacted Tokyo and Beijing games, according to a Gallup poll. Simone Biles and women's gymnastics are expected to be a highlight for viewers, with 35% planning to watch at least a fair amount, down from 48% before the 2016 Rio Olympics. NBC's recent prime-time coverage for the Tokyo Olympics saw half the audience of its Summer Games predecessor.

July 25, 2024
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