Swisse Wellness Australia partners with AOC for "HERE FOR IT" Paris 2024 Olympics campaign, targeting Millennials and Gen Z with a multi-platform approach.

Swisse Wellness Australia launches "HERE FOR IT" campaign for Paris 2024 Olympics with the AOC. A nine-part YouTube series, TikTok and Instagram assets, broadcast crosses to The Project TV, and athlete interviews by comedic duo Jack Steele and Matt Ford of The Inspired Unemployed engage younger audiences. The digital media mix and earned-first approach target Millennial and Gen Z demographics.

July 26, 2024
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