Swiss shoe manufacturer On Holding AG increases Olympic presence at Paris 2024 with 66 athletes using its sneakers in 18 disciplines.
Swiss shoe manufacturer On Holding AG increases Olympic presence at Paris 2024, with 66 athletes using its sneakers in 18 disciplines. On, founded in 2010, aims to expand apparel business from 4% to 10% and grow in France, Asia, Middle East, and Latin America. The brand introduces LightSpray technology in its marathon shoe, a robotic production method that uses fewer parts and challenges traditional offshore factory models.
July 26, 2024
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