Romania's Purcari Wineries establishes Vintech Innovations, an IT firm, to improve digital capabilities and operations.

Romania's Purcari Wineries, a leading wine producer in Central and Eastern Europe, has launched Vintech Innovations, an IT company wholly owned by Purcari. The new firm aims to enhance digital capabilities, streamline operations, and improve decision-making processes, boosting the company's market agility and responsiveness to meet evolving demands and customer expectations.