Reddit launches Lead Generation Ads in public beta, offering lower cost per lead & higher submission rates.

Reddit launches Lead Generation Ads in public beta, allowing users to opt-in & share info with advertisers for newsletters, outreach, or discounts. The seamless mobile-optimized ads offer lower cost per lead & higher submission rates, with Zapier integration sending leads directly to CRMs. During beta testing, LaunchDarkly saw a 30% decrease in CPLs and a 25% increase in lead submissions.