Inside Amazon's Austin lab, engineers develop AI chips to compete with Nvidia's market-leading chips, aiming for cheaper alternatives for customers.
Inside Amazon's chip lab in Austin, TX, engineers are developing AI chips that compete with Nvidia's market-leading chips. Amazon aims to help customers compute complex calculations and process large amounts of data more cheaply with its homegrown chips, as rivals Microsoft and Alphabet pursue similar strategies. Amazon executive Rami Sinno states that customers increasingly demand cheaper alternatives to Nvidia.
July 25, 2024
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