GoFundMe's recommendation system exacerbates inequality in successful healthcare campaigns, with only 17% meeting goals and top campaigns receiving most funds.
GoFundMe, the world's largest crowdfunding site, has helped raise over $30 billion since 2010 but hides a trail of failed campaigns and inequality in its fundraising process. Only 17% of US GoFundMe campaigns for health care and emergency costs meet their goals, with top campaigns getting most of the funds. The digital divide and economic advantages play a role, as well as GoFundMe's recommendation system, which promotes successful campaigns and hides the failures of many.
July 26, 2024
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