American Airlines' direct booking policy caused a 46% Q2 net income drop to $717m and may result in a $1.5bn revenue hit this year.
American Airlines' direct booking policy led to a 46% drop in Q2 net income to $717m, resulting in the reintroduction of fares to travel agency channels and a focus on indirect revenue. The airline may face a $1.5bn revenue hit this year due to the policy's ongoing effects. CEO Robert Isom acknowledged the need to maintain positive relationships with travel agencies and support corporate customers.
8 months ago
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