American Airlines' direct booking policy caused a 46% Q2 net income drop to $717m and may result in a $1.5bn revenue hit this year.
American Airlines' direct booking policy led to a 46% drop in Q2 net income to $717m, resulting in the reintroduction of fares to travel agency channels and a focus on indirect revenue. The airline may face a $1.5bn revenue hit this year due to the policy's ongoing effects. CEO Robert Isom acknowledged the need to maintain positive relationships with travel agencies and support corporate customers.
July 25, 2024
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