6.1% volume growth projected for India's rural FMCG market in FY25, outpacing urban growth at 4.2% (Kantar).

6.1% volume growth is projected for India's rural FMCG market in FY25, surpassing urban growth at 4.2%, according to Kantar. The growth excludes wheat and atta segments and follows nearly two years of stagnant rural consumption. Factors contributing to rural consumption stagnation include inflationary pressures, decline in rural household size, higher spends on utilities, and increased focus on savings.

July 25, 2024
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