Southwest Airlines introduces assigned seating and premium options for increased revenue and customer preference.
Southwest Airlines is ending its open seating policy and will introduce assigned seating, as well as premium seating options and overnight "red-eye" flights. These changes aim to increase revenue, attract more customers, and meet evolving preferences of travelers who prefer seat assignments. The airline conducted tests and found that 80% of its customers and 86% of potential customers prefer assigned seating.
July 25, 2024
82 Articles