Shein opens a pop-up store in Johannesburg, South Africa in August to expand brand recognition.
Fast-fashion company Shein, known for its affordable clothing, is opening a pop-up store in Johannesburg, South Africa in August to expand brand recognition. The digital-first company will allow customers to try products before ordering them online at a discount. Shein has faced accusations of exploiting tax loopholes but is engaging with South African regulators to ensure compliance with local laws.
July 24, 2024
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