Publicis Groupe acquires Influential, the world's largest influencer marketing platform.

Publicis Groupe, a global marketing company, acquires Influential, the world's largest influencer marketing platform. This move aligns Publicis with Epsilon, its consumer data unit, to lead ID-driven influencer marketing. Influential's AI-powered tech platform and network of 3.5M creators provide access to 90% of global influencers with 1M+ followers, and the transaction is set to close in late August.