Parle and Britannia top Kantar's 12th annual Brand Footprint India report as most chosen FMCG brands.

Parle and Britannia have been named as the most chosen FMCG brands in India in Kantar's 12th annual Brand Footprint India report. Parle remains the top in-home brand for the 12th consecutive year, while Britannia leads the out-of-home FMCG brand rankings. Kantar's report ranks the most chosen FMCG brands based on Consumer Reach Points (CRPs), which consider actual purchases and purchase frequency in a calendar year.

July 25, 2024
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