HDFC Life launches financial preparedness campaign for parents in southern India's Tier 2/3 markets.

HDFC Life, a leading Indian life insurer, launches a campaign emphasizing financial preparedness among parents to secure their child's future in the southern states. The campaign targets Tier 2 and 3 markets through regional language communication and localized strategies, highlighting the importance of discipline and preparation. The campaign will be available on various media platforms, including TV, digital, and mass media.