Chipotle CEO clarifies no directive for smaller burrito bowl portions, adjusts execution for consistency.
Chipotle CEO Brian Niccol has addressed concerns over smaller portions in burrito bowls, stating that there was never a directive to provide less to customers. Niccol noted that feedback caused the company to reevaluate its execution across all restaurants, aiming to maintain consistent generous portions. About 10% of stores were identified as outliers in portion sizes, and these locations will require additional training to align with the right standards.
July 24, 2024
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