2024 Amazon Prime Day in India saw a 24% increase in Prime members, record sales, and 70% smartphone demand from Tier 2/3 cities.
Amazon's Prime Day 2024 witnessed a 24% increase in Indian Prime members, reaching a peak of 24,196 orders in a minute. Tier 2 and 3 cities saw substantial growth in sales with 70% of smartphone demand coming from these regions. Over 2x Apple iPad and 17x Samsung Galaxy Tabs sales were recorded. Amazon India claimed this event as the biggest Prime Day ever in India with record sales and highest-ever Prime member engagement.
July 25, 2024
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