US athletes unbox sponsored merchandise from Nike, Ralph Lauren, and Skims on TikTok.

US athletes, including canoeist Evy Leibfarth, have shared unboxing videos of sponsored merchandise from Nike, Ralph Lauren, and Skims on TikTok, showcasing apparel, accessories, and personal care items worth hundreds of dollars. The brands provide these items for athletes to wear during the Olympic Games, with design modifications for seated athletes and those with prosthetics.