Reckitt Benckiser plans to sell its £1.9bn homecare brands, including Air Wick and Cillit Bang, by 2025 to focus on health & hygiene products.
Reckitt Benckiser, the London-listed consumer goods firm behind Dettol, Harpic, and Durex, plans to sell its homecare brands, including Air Wick and Cillit Bang, to focus on faster-growing categories like health and hygiene products. The company aims to streamline its focus by exiting its portfolio of homecare brands valued at £1.9 billion by the end of 2025, using the proceeds to pay down debt or invest in future acquisitions.
July 24, 2024
8 Articles