In Q2 2024, YouTube's ad revenue reached $8.66B, up 13% YoY, driven by brand and direct response ads.
YouTube's Q2 2024 ad revenue reached $8.66 billion, up 13% YoY. The growth is driven by brand and direct response advertising, with YouTube maintaining its lead in TV viewing with a 9.9% share. Despite missing Wall Street's expectations of $8.93 billion, Google's overall Q2 revenue was $84.7 billion, with Alphabet's subscriptions, platforms, and devices business generating $9.3 billion.
July 23, 2024
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