17% of Q2 2024 iPhone buyers were Android switchers, the highest rate in five years, potentially impacting iPhone 15 sales.
17% of iPhone buyers in Q2 2024 were Android switchers, the highest rate in five years, according to Consumer Intelligence Research Partners. This may explain poorer sales of the latest iPhone 15 models, as Android users prefer older, less expensive models like the iPhone 14, 13, and SE. The increased proportion of Android switchers suggests a decreased urgency among current iPhone owners to upgrade their devices.
July 24, 2024
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