NBCUniversal sponsors first commercial-free hour of Paris Olympics opening ceremony with Team USA partners.
NBCUniversal's Paris Summer Olympics coverage will feature the first commercial-free hour of the opening ceremony, sponsored by six Team USA partners. The hour-long segment will have on-screen logo messaging from Coca-Cola, Delta, Eli Lilly, Toyota, Visa, and Xfinity, which will rotate in 10-minute increments throughout the hour. NBCUniversal aims to set a new record for national TV advertising spending during the Paris Summer Olympics.
July 24, 2024
4 Articles