1,000 US university students found average negative valuations of -$28 for TikTok and -$10 for Instagram, suggesting users feel compelled to use them despite their dislike.

New study reveals social media platforms like TikTok and Instagram have negative values, indicating users would be better off without them. Economists found that platforms are valued less than zero users pay, suggesting users feel compelled to use them despite their dislike due to addiction, FOMO, and entertainment. A study of 1,000 US university students found average negative valuations of -$28 for TikTok and -$10 for Instagram, and many users were willing to pay to leave if others were too.

July 23, 2024
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