Ubisoft's Star Wars Outlaws, set to release on August 30, has a record-breaking marketing budget, with CEO Yves Guillemot expecting 5 million unit sales.

Ubisoft's Star Wars Outlaws, set to release on August 30, will have the biggest marketing budget in the company's history, according to CEO Yves Guillemot. Despite receiving negative feedback on graphics, Ubisoft remains confident in the game's success due to strong community sentiment and a massive Star Wars license. The company expects initial sales of 5 million units in the current quarter.