TikTok plans to launch in-app shopping platform TikTok Shop in Spain and Ireland by October for European expansion.

TikTok plans to launch its in-app shopping platform in Spain and Ireland by October, as part of efforts to expand its e-commerce presence in Europe. The feature, TikTok Shop, will allow creators to sell products directly to users through videos or livestreams. The roll-out will be smaller than initially planned, but preparations are underway to bring the portal to other parts of Europe next year.

July 23, 2024
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