2024 Porsche sales forecast lowered due to aluminum shortage, Audi shifts from EV-only to hybrid-focused strategy.
Porsche lowers 2024 sales forecast due to aluminum alloy supply shortage affecting its production, leading to possible production shutdowns and a revised return on sales expectation of 14-15%. Audi shifts focus from becoming an electric vehicle-only brand by the early 2030s to embracing a hybrid-focused strategy, with an extended "transition phase" from internal combustion engines to EVs.
July 22, 2024
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