Kellogg Company (Kellanova) expands partnership with IPG, appointing FCB for global creative duties for key brands like Pringles.
Kellogg Company, now known as Kellanova, has expanded its partnership with Interpublic Group (IPG) to accelerate its global brand growth. FCB will lead global creative duties and production for Kellanova's key brands, including Pringles, working alongside The Martin Agency and MullenLowe across all regions. Publicis will handle creative for some snack brands and international cereal in Europe and Latin America, while Tombras will be the lead agency for selected smaller brands in the U.S.
July 22, 2024
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