WPP-owned agency T&Pm Australia launches humorous "An Airfare to Remember" campaign for Airline of the Year Rex to differentiate its brand and compete with Qantas and Virgin.
T&Pm Australia, a WPP-owned agency, launched a humorous and playful digital campaign called "An Airfare to Remember" for Australia's Airline of the Year, Rex. The month-long campaign aims to boost brand awareness and recall for the airline, which faces a 95% market share held by major airlines. The humorous approach has been used to differentiate Rex's brand and compete with rivals Qantas and Virgin.
July 22, 2024
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