Lulus partners with D'Amelio Footwear for a July 29 launch, targeting Gen Z demographic.
Lulus, an attainable luxury brand for women, announced a strategic partnership with D'Amelio Footwear, founded by social media stars Dixie and Charli D'Amelio. The partnership aims to amplify Lulus' influence within the Gen Z demographic and spotlights their "Lulus Loves" campaign, featuring a limited-edition capsule collection from sought-after brands. The partnership launches on July 29.
July 22, 2024
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