Krispy Kreme sold majority stake in Insomnia Cookies to Verlinvest and Mistral Equity Partners for $350M.

Krispy Kreme sold its majority stake in Insomnia Cookies to Verlinvest and Mistral Equity Partners for $350M, with Krispy Kreme receiving $127.4M. Insomnia Cookies, a late-night bakery concept with over 250 locations worldwide, was acquired by Krispy Kreme in 2018 for an undisclosed amount. Krispy Kreme plans to focus on its core doughnut business, strengthening its financial position.