Bega Group transformed Bega, NSW into "Toastie Town" for its 125th anniversary, attracting nationwide attention.

To celebrate its 125th anniversary, Bega Group turned Bega, New South Wales, into "Toastie Town" with support from ad agency Thinkerbell. The event at Bega Heritage Centre encouraged locals and visitors to toast Bega cheese and Vegemite toasties, gaining nationwide attention. The campaign aimed to honor Bega Group's lasting presence in the local community and featured over 70 media placements.

July 22, 2024
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