U.S. Olympic Committee sues Logan Paul's energy drink company, Prime, for trademark infringement.

The U.S. Olympic and Paralympic Committee filed a lawsuit against Prime, Logan Paul's energy drink company, alleging trademark infringement. The committee claims that Prime uses Olympic-related symbols and phrases in their marketing featuring NBA player Kevin Durant. Attorneys for the Olympic Committee describe the company's actions as "willful, deliberate, and in bad faith."

July 21, 2024
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