Sabah plans to intensify Borneo Fest 2024 marketing in Singapore to boost tourism.
Sabah plans to intensify marketing for the Borneo Fest 2024 in Singapore to boost tourism, targeting a decline in Singaporean tourists visiting Sabah. The inaugural Borneo Fest aims to showcase Sabah and Sarawak's tourism, culture, and food offerings to engage with Singaporean audiences and attract more tourists. The event will also feature business-to-consumer events to foster closer ties between the regions.
July 20, 2024
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