Godrej Consumer's advertising investment increased 47% to Rs 1,011 crore in FY24, while reducing SKUs by 30%.
Godrej Consumer's advertising investment increased by 47% to Rs 1,011 crore in FY24, as the FMCG major reduced SKUs by 30% through a rationalisation process. The company aims for double-digit volume growth and is investing more in brands, automation, and SKU rationalisation with a focus on simplification. GCPL's spending on 'Advertising and Publicity' reached Rs 1,011 crore, 47% higher than the previous year.
July 21, 2024
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