99 Flake ice cream prices rise from under £1 to over £2, sparking frustration among Brits.

99 Flake ice cream prices have increased significantly, causing many Brits to express frustration. The iconic treat, consisting of soft ice cream, a choice of sauce, and a chocolate flake, has seen a price hike from under £1 to over £2 in recent years. Although the name "99" Flake does not directly refer to the price, people are questioning the reason behind the increase in cost.