Xbox EMEA marketing lead reveals Xbox faces challenges in matching Sony's PlayStation marketing funds in Europe.
Xbox EMEA marketing lead, Michael Flatt, reveals that Xbox faces challenges in matching Sony's PlayStation marketing funds in Europe. Due to the significant budget difference, Xbox adopts a "scrappy" approach to media investments and competes with PlayStation's more generous funding. Flatt emphasizes Xbox's fiscally responsible approach despite the disparity in marketing budgets between the two gaming rivals.
July 19, 2024
5 Articles