Costco raised membership fees for the first time since 2017, potentially impacting revenue and customer retention.
Costco has raised its membership fees for the first time since 2017, traditionally hiking fees once every five years. The move could lead to additional revenue, but may also result in some customers dropping their memberships or choosing to shop elsewhere. While Costco's history suggests that stock soared following previous fee hikes, the company's high valuation remains a concern for some investors.
July 20, 2024
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