Xbox.com integrates GeForce NOW for PC game launches under Microsoft's partnership with Nvidia.

Xbox.com now offers an option to launch PC games via GeForce NOW, a service by Nvidia. This integration is a part of Microsoft's content streaming partnership with Nvidia announced in early 2023. Users can now choose between Xbox Cloud Gaming or Nvidia's GeForce Now service when viewing a game listing on the website, but the feature is not available in all GeForce NOW-supported countries.