2023: ASA Ireland received 18% more complaints, with 20% related to influencer ads; complaints rose from 5% in 2021.

In 2023, the Advertising Standards Authority (ASA) in Ireland received 1,402 written complaints, a 18% increase from the previous year. Out of these, 20% were related to social media influencer ads, with 279 complaints. The number of complaints about influencer marketing increased from 7% in 2022 and 5% in 2021. The ASA found that 59 advertisements were in breach of their code of standards.

July 18, 2024
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